FAIR Innovation

We make ideas real.

AI or software - engineered to enterprise standards, taken all the way from design to production, and ours to stand behind.

FAIR Innovation team at work

About us

One team. From idea to launch.

FAIR Innovation is a full-cycle AI and software engineering company. From our Dubai headquarters, with delivery presence in the US and Latin America, we help companies across the Middle East, US, and Europe build digital products from the ground up.

Product strategy, UX/UI, software engineering, AI, and cloud architecture under one roof — one team, one accountability, nothing lost between vendors.

2023

Founded

12+

Products shipped

100%

In-house team

What we do

Everything required to bring a product to life.

We take products from first sketch to production — no hand-offs between strategy, design and engineering.

AI & ML

Model training, custom assistants, RAG, and recommendation engines.

Product Discovery

Requirements, research, validation, and technical planning.

UX/UI Design

User-centered experiences designed for growth and usability.

Software Development

Web platforms, SaaS products, internal tools, and mobile applications.

Cloud & Architecture

Scalable infrastructure, system architecture, and integrations.

Launch & Support

Deployment, monitoring, maintenance, and continuous improvement.

Tech stack

Technologies we trust.

The stack behind every product above — including the models we train and the datasets we build ourselves.

AI & ML

  • Proprietary Model Training
  • Dataset Engineering & Annotation
  • NLP & LLMs
  • RAG & AI Agents
  • Vector Search / Elasticsearch

Backend

  • Python (FastAPI)
  • Node.js
  • Kafka & Event-Driven
  • PostgreSQL
  • Redis

Frontend & Mobile

  • React
  • Vue / Next
  • TypeScript
  • React Native (iOS & Android)

Cloud & DevOps

  • AWS (deep, across the stack)
  • Kubernetes
  • GCP
  • Azure
  • Docker
  • Firebase
  • CI/CD

Payments & Integrations

  • Stripe
  • Enterprise APIs
  • Google Calendar / Maps
  • QR & Scanning
  • WhatsApp & Messaging

Design & 3D

  • UX/UI for AI Products
  • Brand Identity
  • 3D & Motion
  • Design Systems
  • Prototyping

Meet the team

Product thinkers. Designers. Engineers.

Founder-led and hands-on: CEO-architect, PhD Head of ML, and CMO — backed by 10+ senior engineers across Dubai and Europe.

Daniil Davydzik

Daniil Davydzik

CEO

Daniil Davydzik

CEO

Software architect first, CEO second. 8+ years of hands-on AI and backend engineering; has led distributed teams of 20+. Personally owns the architecture of every project — clients get CEO-level technical attention, not an account manager.

LeadershipArchitectureProduct Strategy
Viktoria Sorokina

Viktoria Sorokina

Head of ML

Viktoria Sorokina

Head of ML

PhD in Computer Science, Huawei research grant holder. Built FAIR's proprietary ML models from scratch and leads everything from research to production.

Machine LearningAIData Science
Anastasia Lukashevich

Anastasia Lukashevich

CMO

Anastasia Lukashevich

CMO

Owns brand, positioning, and go-to-market end-to-end — strategy, creative direction, and client communications. Built marketing functions from zero in both fashion retail and tech. The reason your product will make sense to its market.

MarketingBrandGrowth

+ a senior engineering core behind them.

ML scientists, cloud architects, full-stack and mobile engineers — the same people who built every product on this page. No handoffs, no subcontractors.

GoogleProcter & GamblePfizerGoDaddyUSAFacts

Enterprise systems shipped by our engineers at EPAM and other consultancies

FAQ

Frequently Asked Questions

What types of projects do you work on?

AI products, SaaS platforms, mobile apps, and custom software — from first idea to production. We work with startups from MVP through scale and with established companies modernizing their stack, covering strategy, design, and engineering as one team.

Can you help if we only have an idea?

Absolutely. We run discovery workshops, define scope, validate assumptions, and turn concepts into actionable product roadmaps.

Do you provide design and development?

Yes — one team handles strategy, UX/UI design, and engineering so there are no hand-offs between disciplines.

Can you join an existing project?

Yes — and it's often how clients meet us. We embed into your team, take over a module, or rescue delivery on a product that's stuck. We're comfortable inheriting someone else's codebase and making it ship.

Who owns the IP?

You do. Code, models, designs, and documentation are yours — full stop. We sign NDAs before discovery, and every engagement is designed so the IP and the knowledge stay with you, not locked inside your vendor.

How do we engage — and what does it cost?

We start with a short discovery to define scope, then work either fixed-scope or time-and-materials — whatever fits the project. You get a clear estimate before any commitment, and a senior team from day one, so budgets buy output, not overhead.

How do you work across time zones?

We adapt to yours — not the other way around. Our teams run on the client's clock: daily standups in your morning, even when that's 5 AM in Dubai (our CEO has taken those calls personally, for months). Dubai's position helps — same-day overlap with the US, Europe, and the Gulf — but the real answer is simpler: your working hours are our working hours.

What happens after launch?

We offer ongoing support, monitoring, iteration, and feature development to keep your product healthy post-launch.

Let's build something that ships.

Tell us about your project, challenge, or idea — you'll hear back within one business day.